
William Lieberman


When Do You Need a CFO?
Running a company is a juggling act. And while you know you cannot do it all yourself, it is not always clear what kind of help you need and how much you can afford. For example, most business owners quickly realize that they need a bookkeeper and someone to file...
Financial Planning 2022: Business Trends That Could Affect Your Strategy
With the end of the year right around the corner, most of our clients are busy planning. So, I scheduled a meeting with our CFOs to do a brainstorming session titled “Business Trends 2022.” I wanted insight into what they have seen across various industries and how...
Growth vs Scale: What is the Difference and What’s Right for You?
I have noticed that business experts often speak of growing and scaling companies as if it were the easiest and most natural thing in the world to do. But that simply isn’t true. Most entrepreneurs are vision-driven – they want to fill a gap in the market or solve a...