William Lieberman
10 Financial Metrics and KPIs Every Leader Should Know
Most business leaders understand that financial metrics and KPIs provide vital insight into a company’s health. Yet, they don’t always know how to track and use that information. As a fractional CFO, my job is to guide this effort – to ensure the data is...
How to Read an Income Statement for a Service Company
As a Fractional CFO, I enjoy working with CEOs of service-based companies because they often possess valuable and fascinating industry knowledge. Yet, I have noticed that while these experts may be familiar with financial statements, many don’t know how to use them to...
What Is a Revenue Model and Why Does It Matter?
Your company’s revenue model affects every aspect of your business, including growth, scalability, and value. Whether contemplating a change or selecting a model for the first time, thoughtful planning is critical. As a fractional CFO, I have helped many CEOs choose...
