
William Lieberman


Debt vs Equity Financing: What is the Difference?
Many business owners find it challenging to determine the “right” way to fund their company’s growth. For example, applying for a loan to pay for equipment sounds smart. But is taking on debt the best long-term strategy for funding a riskier plan, like an acquisition?...
What is a Pitch Deck and How Can You Create One?
There comes a time in nearly every business leader’s career when you must convince someone to invest in your success. Some discussions are informal, dependent on little more than your ability to be charming. While others, especially those where the stakes are high,...
What Does a CFO Do?
Building a business isn’t easy. And while your finances may be simple at first, as your company evolves, you’re likely to need financial leadership. Does that mean you need a CFO? Perhaps. But what does a CFO do, exactly? Let’s take a look at the role of the CFO so...