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Here’s what we’re reading this month. Enjoy our roundup of sales and marketing resources and interesting articles for early stage growth companies, that will offer some great takeaways for your firm.

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The Winning Formula: How Differentiation Can Change Your Revenue Outlook

For the CEO who is finding success to be elusive, it’s tempting to imagine that somewhere, out there, is some secret formula or quick fix that will end the struggles and return the money to the bank account and the happy times to the boardroom. With only one-third of businesses able to survive more than a decade, it’s easy to understand the desire for fantastical thinking. A good starting point, is to gather market, competitor, and client insights, and to triangulate from there.

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Linking Goals to Performance through Strategic Financial Analysis

In order for a business to succeed, it’s imperative it knows who it is, where it is, where it wants to be, and how to get there. The success of any business, big or small, is to understand how it is aligned with external factors, to understand its competitive advantages, and how it implements and tracks goals vs. performance. All businesses really should have a strategic plan that goes far beyond just looking at its´ vision or mission statements. For the purposes of this article, we’ll focus on the use of financial metrics in the performance of financial analysis as standards for assessing an organization’s performance. .

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What’s Your Most Important KPI

There’s always so much discussion around KPI’s and the importance of them. However, what about when it comes down to identifying just one KPI? What KPI best represents how you drive your business forward. If you are able to answer that, it will become a point of reference in focusing your own daily work and when the time comes to communicate what you’re doing, to others. Here are four questions to ask yourself to help identify your
most important KPI.

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Dear CEO, Please Get Yourself a CFO

Peter Segall is a Managing Director at Insight Venture Partners. He is also a CEO with a successful track record of growing software and service businesses in the education, human capital management, and healthcare industries. Throughout his career, Peter has worked with over 20 companies, helping them to maintain a solid leadership structure as they scale. In doing so, he identified company leadership structures, highlighting the benefits of adopting a partnership model and how this serves the business in the long run.

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3 Reasons an M&A Advisor is Worth the Cost

A 2016 study asked CEOs who had recently sold their businesses with the help of an investment banker whether their advisor added value. A full 100% of respondents, responded yes, with 69% reporting a “significant” impact. Eighty-four percent of the owners achieved a final sale price equal to or higher than the initial estimate provided by the advisor. With these kinds of outcomes, one would think hiring an advisor would be a no-brainer. But many would-be sellers are skeptical of the cost of bringing in outside help. Here are three specific ways a good advisor will help you rethink your business to increase valuation and improve terms before a sale.

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The Right Approach to Building a Solid Growth Strategy

When you ask any successful entrepreneur why their startup succeeded, they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it is solid and has a really high likelihood of paying off. However, before you would even get the chance to use a solid strategy, your product and site has to be ready for conversions. No matter how solid a strategy is, it will eventually flop if it’s selling a product that nobody wants, or if the marketing site doesn’t convert. Including this one, here are three approaches and considerations to growing a solid growth strategy.

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7 Successful Things CEOs Do To Grow Their Business

Lessons from UPS, Campbell’s Soup, Amazon and Others. In today’s fast-paced world, it’s easy for CEOs and other executives to get mired in day-to-day fire-fighting, only to find that growth has stalled. Here are 7 things successful CEOs from companies big and small do to build momentum, create and keep a strong culture, and grow their business.


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