William Lieberman

Bookkeeping Is Just The Beginning

by William Lieberman | May 28, 2016 | Accounting and Bookkeeping

Having a handle on your books is a vital part of understanding the critical components of your business from a historical perspective. What were your revenues last month, last quarter, last year? What did you pay in rent, payroll, general and administrative expenses,...

Growing Sales on a Budget

by William Lieberman | Feb 23, 2016 | Financial Strategy

One of the hardest things for a small / emerging company to do is grow sales while servicing clients (or delivering your products) while keeping control on operations, human resources, finance, and what little time you might have for a personal life and family. When I...

Raise Capital or Build The Business: What’s An Entrepreneur To Do?

by William Lieberman | Dec 1, 2015 | Capital Raising, Capital Structure, Financial Strategy

As a consultant, I am often asked by founder-CEO’s to advise them on raising capital so that they can fuel the growth of their early-stage company. It would be great if I could tell them that I, or other advisors / banker, had the silver bullet that would magically...

Bag of money to illustrate what makes a good financial model.

Tricks of the Trade: What Makes a Good Financial Model

by William Lieberman | Nov 1, 2015 | Analytics and Reporting, Financial Strategy

Business school taught me the importance of how to read financial statements and analyze the fiscal health of a company. We spent hours poring over publicly-available financial reports (the infamous 10-K, 10-Q, and annual reports). Our professors even quizzed us to...

Cash Is King

by William Lieberman | Oct 1, 2015 | Cash Flow, Financial Strategy

Cash is king. This cliché sounds trite, but after living through the “Dot-Bomb”, 9/11, and the Great Recession, it’s the single most important rule of the game for small, growing companies. I used to dread getting bad news from my sales team that a client was...

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