We Turned Our Founder Into a Rapping AI Baby
Imagine What We'll Do for Your Business
We’re not your grandfather’s accounting firm.
We’re The CEO’s Right Hand—where 30 years of CFO and CHRO expertise meets AI adoption, sick beats, and the kind of results that make your investors do a double-take.
Meet Baby William. He's adorable. He's AI-generated. And if a baby can explain cash flow in 16 bars, imagine what we can do for your business.
Why We Used AI to Simplify Finances & HR for Business Owners
Honestly? We realized that spreadsheets aren’t the sexiest thing to talk about, and just outright a bit boring for the non-financial geeks.
So, when we said, “Let’s turn William into a rapping baby and roast financial disasters,” we had three thoughts:
Can we do this?
Should we do this?
Screw it, we’re doing this!
That’s the energy we bring to your business.
Why Work with a Firm that Walks the Baby Talk?
We Practice What We Preach
Innovation is key to business success, including adopting generative artificial intelligence (AI) to stand out.
We use it ourselves, to say, “Don’t be afraid to be different.” “Take calculated, and strategic risk that moves the needle.”
We Demystify the Complex
Finance may be scary because accountants make it scary. We make it simple.
If Baby William can break down cash flow management in 16 bars, you can understand it in a 30-minute call.
We Get Real Results
Companies who take bold, clear, effective moves win!
How do you get dozens of consultation requests? You do something that noone else has! We help you get there fast, and at a fraction of the cost of what you probably think it costs.
William Lieberman: The CFO Your Accountant Warned You About
Full disclosure: William’s been in the game since the 80s. He started his first company (Trisoft) while still in college because apparently homework wasn’t enough chaos. He’s got:
The Credentials:
- BS in Computer Engineering from UC San Diego
- Dual Masters in Business Administration AND Computer Science from UCLA (overachiever alert 🚨)
- 30+ Years Making Numbers Behave
- 100+ Businesses Transformed
- Multiple 7-8 Figure Exits (Sold Xtiva in 2014 like a boss)
- Made the Inc. 500/5000 list THREE TIMES
- Has Never Worn a Pocket Protector (We Asked)
The Philosophy: “Finance doesn’t have to be scary. Complex doesn’t have to mean confusing. And if your books are a mess, that’s what we’re here for.” – William Lieberman
Not the Single Shingle Accounting Firm of the Past
GROWTH-CENTRIC (Because “Stagnant” Isn’t a Strategy)
We’re laser-focused on building infrastructure for sustainable growth. Not the “fake it till you make it” kind. The “actually profitable” kind. Wild concept, we know.
INTEGRATED (We Play Well With Others)
Our holistic approach means we handle finance, strategy, HR, and operations without the turf wars. Think Avengers, but for spreadsheets. And with better dialogue.
INNOVATIVE (Not Just the Buzzword)
We don’t just talk about innovation—we turn our founder into a rapping AI baby. We use cutting-edge tools, embrace new tech, and bring fresh thinking to old problems. If there’s a better way to do something, we’ll find it. Or invent it. Or make it rap.
ENTREPRENEURIAL (We’ve Been There)
Unlike traditional firms staffed with people who think “pivot” is just a Friends reference, we’re actual entrepreneurs. We’ve built businesses, scaled businesses, and sold businesses.
FRACTIONAL (The Good Kind of Part-Time)
You get C-suite expertise without the C-suite drama, overhead, or the awkward “so… what do you actually do?” conversations. We show up, fix things, and disappear like Batman.
FUN (But Productive)
We don’t let the stigma of boring finance and HR get to us, or you! We love what we do, we do it well, but with a bit of humor.
Real Results (Not Just Catchy Lyrics)
“I was terrified of our finances. Everything felt overwhelming. TCRH made it simple. Turns out our books weren’t that bad – they were just confusing. Now I actually understand what’s happening in my business.”
Results: Cleaned up the chart of accounts and implemented clear reporting. The CEO is now confident when making financial decisions.
“Most CFOs talk over my head. William explains things like I’m an adult human who didn’t go to accounting school – because I didn’t. His forecasts saved us from a cash crisis we didn’t even see coming.”
Results: Built a 13-week forecasting system, extended the company’s runway, and successfully completed a Series A raise.
“Traditional accounting firms made me feel stupid for not knowing their jargon. TCRH made me feel smart by explaining things clearly. Turns out I’m not bad at finance – I just needed someone to demystify it.”
Results: Implemented financial systems, avoided $153K in penalties, and built sustainable processes.
Ready to Get Your Financial Sh*t Together?
Coming Soon: TCRH Baby Squad
Baby Sarah
HR solutions that whip your chaotic nursery into a high-performing one.
Baby Kim
Pump up the jam of your operations through the growing pains that you are only making worse without us.
Baby Josie
Strategic bookkeeping that will bring you to tears when you realize just how bad yours is.
Subscribe so you don’t miss when they drop. It’s going to be aggressively cute and financially sound.
Questions? We've Got Answers (In English, Not Accounting-Speak)
Seriously though, why did you make that baby video?
To prove a point. If we’re going to help you innovate, push boundaries, and think differently, we need to demonstrate we can do it ourselves. Plus, it’s a perfect metaphor: if a baby can understand these concepts, so can you. Finance isn’t rocket science – it’s just been made to feel that way.
Are you actually serious about CFO work or is this all just fun and games?
Both. The work is deadly serious—we’ve transformed hundreds of businesses over 30 years. The approach is more fun. Serious work doesn’t require being boring. We can save your company from financial disaster AND make you laugh doing it. Wild, right?
What does "fractional CFO" mean in English?
You get an experienced CFO working on your business for a fraction of the time (and cost) of a full-time hire. Usually 10-20 hours per month focused on strategic finance. You get C-suite expertise without the $250K salary.
How fast can you actually start?
Most engagements start within 1-2 weeks. For urgent situations (cash crisis, investor due diligence, IRS audit), we can mobilize immediately. We don’t do 6-month discovery processes. We assess, recommend, and implement. Fast.
Will you make me feel stupid about my financial mess?
Never. Everyone’s books are messy. Every business has issues. We’ve seen it all and we don’t judge. Our job is to fix problems, not shame you for having them. Finance is confusing by design – that’s not your fault.
Do you only work with tech companies?
We work across industries—technology, professional services, healthcare, manufacturing, retail, you name it. Financial best practices are surprisingly universal. Good bookkeeping is good bookkeeping regardless of industry.
What if we just want help with AI strategy, not full CFO services?
That’s fine! We offer individual services. Need just technology integration? Just operations consulting? Just exit planning? We customize to what you actually need. No forced packages or unnecessary services.
How do I know you're not all flash and no substance?
Fair question. Check our track record: 30 years in business, hundreds of successful engagements, real client results you can verify. Baby William is creative marketing, but behind it is serious expertise and proven results. Schedule a call – you’ll know within 30 minutes if we know our stuff.
