William Lieberman sat down with FiOS1 Long Island, Money’s Main$Street, Christa Lauri, to discuss How to Analyze Your Company’s Performance. Most businesses are run by instinct. However, in order to evaluate the health of your business, you must first look at financial, operational, and sales metrics. You want to look across all the different aspects of a business. If you can’t measure it, you can’t manage it. It’s very important to understand the numbers behind things so you can make strategic decisions. Best indicator: revenue growth (year over year for the last 3-5 years). Listen to the full interview on YouTube.
You can also view a transcription of the interview.