Andrew Green, CFO Consultant

Andrew Green has 20+ years of experience as an internet and ecommerce entrepreneur with a demonstrated history of developing and growing businesses with a data-driven approach.  Andrew has a broad background leading teams in most functional business units; particularly with design and implementation of business systems, processes, operational financial modeling, operating SOPs, and KPIs.

Andrew most recently was founder and President of The Green Group, his own ecommerce firm. The Green Group specialized in direct distribution of consumer and business products to customers through multiple online channels.  His company developed private-label branded products, developed direct web properties such as GlowUniverse.com, and completed millions of online marketplace transactions through websites such as Amazon.com, Walmart.com and eBay.  The company operated its own warehouse and fulfillment center near Baltimore, Maryland.  In 2018, the company’s ecommerce operations were sold to a Texas-based investment firm.

Previously, Andrew was VP-Operations for PrimeShot Corporation, a national event photography services company.  Andrew was responsible for gross margins on professional photography engagements, cost controls and P&L modeling.  He also established client services performance benchmarks and implemented real-time P&L tracking mechanisms to improve per-engagement profitability.

 Andrew also worked at an early dot-com start-up, VarsityBooks.com, from start-up phase to post-IPO.  As VP, Operations and later, VP, General Manager, Andrew oversaw all aspects of the bookselling business and managed cross-functional teams in marketing, IT, and finance to meet financial and strategic objectives for the VarsityBooks.com web property.

Andrew has a JD from The George Washington University Law School, and practiced Communications and eCommerce law at a Washington, DC firm.  Before law school, he worked in software product marketing at a venture-backed, Silicon Valley start-up.  He received his BA from the University of California, Berkeley.

 For more information, please contact Andrew at agreen@theceosrighthand.co

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