Molly Heglund

Molly Heglund

CFO Consultant

Molly Heglund is a CFO Consultant with over 20 years of experience working with startups and established organizations in the retail industry. She is a proven leader who partners with companies to create and streamline processes, optimize daily workflows, and develop long-term strategic plans to drive financial and operational results.

Molly specializes in financial budgeting, merchandise planning, process development, and e-commerce strategy. Notable experience includes the following:

  • Served as the Interim SVP Strategic Planning leader for an omnichannel specialty retailer.
  • Co-led the design and implementation of an assortment planning tool.
  • Served as a Project Manager for a large Private Equity firm specializing in Retail, working with portfolio companies to prioritize initiatives, optimize business processes, standardize reporting, and evaluate merchandise strategies.
  • Designed a seasonal selling reporting and missed opportunity model for a luxury omnichannel fashion retailer.
  • Developed optimal breadth and depth assortment model and ranking guidelines for an established apparel brand.
  • Architected an inventory allocation and replenishment model for an omnichannel jewelry (and piercing) brand.
  • Built a multi-year financial model (P&L, cash flow, inventory) and pitch deck for a dog accessory start-up.

Molly earned a BBA in Finance and Business Economics from Ohio University and an MBA from the NYU Stern School of Business.

For more information, you can reach Molly at