Bruce Eckfeldt

Bruce Eckfeldt

Value Strategist

Bruce Eckfeldt is a seasoned value strategist with a rich background across multiple industries who offers strategic advice to CEOs and leadership teams with big goals.

After graduating from McGill University in Montreal with two degrees in architecture, Bruce transitioned to digital product development early in his career, where he worked as a product strategy consultant for companies such as WebMD, Prada, the Department of Defense, and Motorola. In 2003, he founded Cyrus Innovation, one of the first Lean/Agile consulting firms. There, he worked with companies such as Boeing, Kaplan Test Prep, Simon & Schuster, Eze Software, and The New York Times on product development and Lean/Agile transformation initiatives. Cyrus was an Inc 5000 honoree for five years in a row and placed #241 on the Inc 500 in 2009. Bruce has been a member of the Entrepreneurs’ Organization since 2007 and has served in many chapters and regional leadership positions, including Learning, Forum, and Accelerator. Bruce has served as the US East Regional Forum Expert and the US East Regional Accelerator Expert.

Bruce successfully sold Cyrus in 2013 to a strategic competitor and remained CEO to help with integration and ongoing strategy and leadership development. He was then recruited into several strategic executive roles with growth companies focused on strategy, operations, and talent development. Over the last decade, Bruce has been focused on coaching and advising CEOs and Leadership teams of high-growth companies. He is a highly recognized certified Scaling Up and 3HAG/Metronomics coach, Predictive Index (PI) consultant, and has certifications in NLP and with the Flow Research Collective.

Beyond his own company’s successful exit, Bruce has helped several companies with fundraising and transitions, including a $140M raise for a security technology company, sales of a $35M professional services firm, a $85M media company, and a $15M expert network. His personal and advisory experience gives him unique insights into optimizing strategy, operations, and key capabilities to maximize valuations. Bruce’s coaching expertise allows him to work with leaders and management teams to align goals and mindsets to drive successful transactions.

Since 2016, Bruce has been a contributing author to, where he writes a weekly column on business and leadership. He also hosts two successful podcasts: Scaling Up Services, which provides insights and strategies for successfully scaling service-based businesses, and Thinking Outside The Bud, which explores innovation in the cannabis industry.