Bob Fiorella is a strategic fractional CFO and a licensed M&A Advisor. He began his career as an investment banker.
Over the subsequent two decades, Bob’s career centered around the consumer-packaged goods, specialty retail, media, entertainment, technology, and software development industries, where he took on roles such as SVP Finance, Chief Financial Officer, Chief Operating Officer, Chief Strategy Officer, and independent board member.
Some of the better-known companies Bob has worked at include The Walt Disney Company, Universal Studios, 20th Century Fox, Movie Gallery, and Cinedigm. At Universal Studios and Fox, Bob oversaw finance, accounting, and strategic planning for both companies’ multibillion-dollar DVD businesses whose primary customers included major retailers like Wal-Mart, Target, and Costco. At Movie Gallery, a North American specialty retail chain, Bob was the company’s only independent board director and was tasked with helping the management team rationalize business operations.
For the past five years, Bob has worked as a fractional CFO and M&A advisor. As CFO of Tapingo, Bob built an internal finance group that partnered with the leadership team to improve data integrity, reporting, and analysis which allowed the company to raise $30mm and eventually sell to GrubHub. As CFO with Metal Toad, Bob has driven initiatives that have streamlined operations, improved margins, enhanced visibility to profitability in real-time, and increased cash flow by well over $1mm while also advising the CEO on various strategic growth initiatives including mergers and acquisitions. In 2020, Bob also worked with a rapidly growing e-commerce platform that was sold to private equity for over $100 million.
Bob holds a BS in Economics from Cornell University and an MBA from UCLA’s Anderson School of Management. Bob’s “claim to fame” is appearing on Season 13 of America’s Got Talent as part of the Angel City Chorale, where they made it to the Semi-Finals.