
Mercedes Jorge
Director of Marketing
A dynamic marketing leader with over two decades of experience, Mercedes Jorge has driven growth and transformation across industries, including healthcare, technology, and financial services. Throughout her career, Mercedes has consistently delivered exceptional results in demand generation, brand development, and revenue growth.
At Conquest Cyber, she increased qualified lead generation by 20% within six months through comprehensive digital marketing strategies. As CMO at Flightdocs, Mercedes built and scaled the marketing organization from early-stage growth through successful private equity acquisition while improving conversion rates by over 20% through innovative sales enablement initiatives. Her tenure at e-Builder saw similar success, where she built a demand generation program that delivered 30% year-over-year growth rates, contributing to the company’s successful acquisition by Trimble in 2018. At Ryder Supply Chain Solutions, Mercedes achieved a 20% revenue growth by optimizing marketing funnel processes and reducing cost-per-lead by 60%. Earlier in her career, she excelled in pharmaceutical sales at AstraZeneca, ranking in the top 5% of the national sales force and achieving up to 193% of sales objectives. Her foundation in marketing began at Tropical Financial Credit Union, where she increased loan volume by $1.8 million through targeted marketing campaigns and reduced operating expenses by $36,000 annually. Mercedes specializes in building and optimizing marketing infrastructures, implementing marketing automation solutions, and developing data-driven strategies that align sales, marketing, and customer success initiatives. Her expertise spans B2B and B2C marketing, with particular strength in demand generation, digital marketing, and marketing analytics. Her approach combines strategic vision with practical execution, consistently delivering measurable results across various business contexts. A proven leader in both startup and enterprise environments, Mercedes excels at building and managing high-performing teams while maintaining focus on key performance indicators and return on marketing investment. Her track record demonstrates consistent success in increasing market share, optimizing sales funnels, and driving sustainable growth through innovative marketing strategies. For more information, please contact Mercedes at mercedes.jorge@theceosrighthand.co.